Alo Sarv

Alo Sarv combines a deep vertical understanding of software construction with a horizontally expanded supporting knowledge into design, marketing, sales and psychology.


Alo began his professional software engineering career by establishing a firm foundation of C++ skills (“C++ Programming Language” [Stroustrup], “Effective C++” [Meyers], “C++ Templates” [Vandervoorde]). As his interests grew towards software architecture and construction, he continued his studies with “Design Patterns” [Gamma, Helm], “The Mythical Man-Month” [Brooks], “The Pragmatic Programmer” [Hunt], “Clean Code” [Martin] and others. Leading open source project teams during his early years, he gained insight into modular application design, distributed systems programming and low-level networking as well as basics of user interface design.

He further developed a sense of design and usability principles by working side-by-side with a talented graphics designer over the course many years. As Web became the standard platform for applications, he pivoted to Web development (“Effective JavaScript” [Herman], “Functional JavaScript” [Fogus].) Often involved in all aspects of the software development process, he also expanded his understanding of sales (“How to Make Friends and Influence People” [Carnegie]), marketing [Seth Godin] and psychology (“Irrationality” [Sutherland, Goldacre], “Influence: The Psychology of Persuasion” [Cialdini]).

Throughout a multitude of startups and projects, he gained insight into growth strategies and became comfortable in the fast paced, uncertain startup world. He has further continued his studies into human/computer interaction (“Design for Hackers” [Kadavy], “Emotional Design” [Norman], “Design of Everyday Things” [Norman]), aiming to keep learning and growing as a well-rounded problem-solver.

In addition to his professional career developments, Alo has studied and acquired foreign language skills, plays various musical instruments and rides motorcycles.


Chief Technology Officer
June 2015 – Present

Leading a global team of extraordinary engineers to deliver the next generation in social media management and ever pushing the technological boundaries of what’s possible.

  • Developed a structured interview process that consistently resulted in top 1% engineer hires
  • Established an agile development culture with code reviews, rapid turn-over of features, continuous integration and uncompromising focus on quality
  • Empowering team members to pursue their personal career goals and self-improvement
  • Managing the long-term strategy and technical direction of the platform features
Lead Programmer
February 2012 – May 2015

Developed SOCi social media management platform from ground up to assist agencies manage large amount of social media profiles from a single dashboard.

  • Facebook and Twitter post scheduler
  • Content and image libraries
  • JavaScript image editor
  • Facebook page designer with various templates such as Lead-Generation, Coupons, Campaigns, and more
  • Content Center for discovering proven content across variety of social media channels
  • Listening section for keeping tabs of what’s happening and ability to respond to comments and messages
  • Content and page performance analytics
  • PDF and HTML reports exports
Lead Programmer
Fangate Media Co., Ltd.
February 2011 – January 2012
  • PHP, JS, HTML; Developed a platform to let users utilize a point-and-click interface to setup websites integrated in Facebook pages featuring polls, surveys, fangates and more.
Lead Programmer
Consensus Media, LLC.
October 2010 – February 2011
Senior Engineer
VodkaCran Inc.
January 2010 – September 2010
Director of Engineering, Co-Founder
Rippol Inc.
April 2009 – December 2009
  • Lead a remote team of engineers and designers to create a social video discovery website
  • Developed a complex AJAX/jQuery-based user interface based on design specifications
  • Implemented deep UI integration with Facebook and Twitter
  • Consulted design team in the areas of user experience and UI usability
  • Implemented a web spider/crawler in Python which discovers videos from various sites across the internet
Senior Software Engineer
Jittr Networks Inc. / Vusion, Inc.
January 2007 – April 2009
  • Designed and implemented Vusion Intelligent Client and client-side smart streaming algorithms which work behind firewalls, NATs and proxies. The client also has dynamic scaling system allowing it to achieve maximum datarate even under worst network conditions.
  • Designed and implemented WARP peer-to-peer distributed content delivery system
  • Implemented a distributed TCP NAT traversal algorithm for real peer-to-peer NAT-to-NAT transfers
  • Designed and implemented WARP peer-to-peer system server-side components
  • Designed Jittr Ad & Content Exchange (JACX) interface
Database Programmer
Omandi OÜ
June 2006 – December 2006
  • Developed an intranet system for managing projects, clients and personal; scheduling projects and vacations and keeping track of inventory.
  • Using Web 2.0 technologies such as AJAX, JavaScript, XHTML/DOM and JSON-based RPC mechanism.
Database Programmer
The Botanical Garden of the University of Tartu
February 2006 – April 2006
  • Developed an online database system for managing large list of plants and their status.
  • Using MySQL, PHP and HTML.
xMule P2P Client (based on eMule)
April 2003 – August 2003
Tartu, Estonia
  • Maintenance programming and debugging a 100,000-line C++/wxWidgets codebase.
  • Porting eMule features from MFC/Windows to wxWidgets/Linux.
Maintenance Database Programmer
Elamu Grupp OÜ
October 2002 – January 2003
  • Maintenance programming of a medium-scale database system in MS Access / SQL / VBA.


  • Estonian (native)
  • English (fluent in spoken and written)


  • Cross-platform, parallel and distributed programming in C++ (STL, Boost, Qt, wxWidgets)
  • Web applications development (JavaScript, PHP, some Ruby, Python)
  • Building Facebook-integrated web applications using Facebook APIs and platform
  • User experience analysis and design
  • Linux servers setup, configuration and maintenance
  • Experienced with Amazon cloud services platform
  • Writing technical design documentation and features specifications
  • Product direction and market analysis
  • Managing software development teams
  • Agile and SCRUM best practices


  • Musical instruments (drums, piano), travel, motorcycling, reading (psychology, economy, marketing, usability), hiking